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Growing your business means taking advantage of any available service or process that appreciably enhances efficiency by simplifying and/or automating your business functions. One such service is the merchant account. Merchant accounts offer many features that help equip your company for handling the many necessary aspects of doing business. From ATM/debit card processing to e-checks and from escrow services to credit card processing, merchant accounts offer numerous options that build convenience into all your transactions, making it easier for you to generate profits.
Merchant accounts come in various forms, each of which offers specialized features. The one you choose will depend on the type of business you own and thus the type of electronic transactions your business engages in.
If you run a retail store, you may need to open a merchant account that offers point-of-sale (POS) terminal services. This type of service uses a terminal to scan, or swipe, customers' credit or debit cards when they complete transactions at your location. This is an appropriate solution for brick-and-mortar B2C (business to consumer) businesses. POS electronic transactions are highly efficient and generally proceed much more quickly than transactions requiring handwritten checks or even cash, which necessitates making change. In addition, POS software facilitates accurate recordkeeping and statistics collection that lets you analyze trends and create customer reward programs to increase customer satisfaction and encourage repeat sales. It also incurs the lowest fees of the various payment-processing methods.
If you do business exclusively online as an e-commerce business, you'll want to sign up for real-time processing services. This fully automated solution allows you to process credit card payments quickly and easily online through your merchant account. With an Internet merchant account, your customers can complete their purchases without ever leaving your website, which streamlines the process, removing requirements that could potentially prove problematic. Real-time processing is an instantaneous financial transaction method that facilitates the instant download of digital products that customers purchase online, such as software, e-books, and other similar items that don't require shipping but can be delivered digitally.
With automatic real-time processing, you'll be able to choose from among several different payment service gateways. Some examples include Authorize.net, iTransact Gateway, SecurePay, VeriSign, and Orbital. Many online merchant account and payment gateway pair-ups require no application or setup fees when you sign up for their services, making them a cost-effective business solution.
In addition to online order handling, real-time processing often includes virtual terminal services, which allow businesses to accept orders by phone, fax, and mail. Virtual terminals consist of secure websites into which businesses input customers' payment information after receiving it via mail, phone, or fax. The transaction then proceeds in much the same way as it would through a POS terminal or online shopping cart.
Wireless merchant accounts offer versatile mobile solutions that further increase convenience, speed, and ease of processing. Mobile solutions are generally of two types: touch-tone solutions that enable manual entry of account information via a touch-tone phone and wireless terminals that require swiping the actual credit card.
The advantage to the touch-tone solution is that it requires no equipment but a touch-tone phone for completing the transaction, whereas the swipe method either requires outright purchase of the wireless terminal or, for free models, the account could be subject to termination fees in the event that it isn't maintained long enough to cover the cost of the equipment. Some wireless mobile hardware types include wireless terminals with built-in printers, wireless laptop swipe systems with software, and Bluetooth card swipe equipment for use with your PDA cell phone.
ATM/debit card processing and e-check services authorize the withdrawal of funds directly from the customer's checking account. While ATM/debit card transactions work similarly to credit card transactions, e-checks are online checks that don't require the customer's signature to be valid. Instead, bank information supplied during the transaction, once validated by an online verification service, initiates the process. For an additional charge, you may also purchase check guarantee services from the same company that verifies the accuracy of the check data, providing further protection against potential loss.
If you'd rather process the e-check as a paper check, you may purchase software that creates a paper version of the e-check, which you can then print and process in the normal manner. This process is, of course, not as efficient as processing your e-checks online, since you'll have to wait until the check clears rather than accessing the funds immediately. This generally means holding the customer's order until the check clears instead of shipping the merchandise immediately.
Whichever type of merchant account you ultimately choose - or whichever services you decide to include in your merchant account - the appropriate services offered by your business account provider will certainly help propel your business forward, making it easier to maximize market share and increase profitability.
Scott Strubel is a freelance writer who writes about a range of topics including businesses and merchant accounts.
A GPS System Will Take You Anywhere
The GPS (Global Positioning System) is a "constellation" of 24 well-spaced satellites that orbit the Earth and make it possible for people with ground receivers to pinpoint their geographic location. The location accuracy is anywhere from 1 to 100 meters depending on the type of equipment used. The GPS is owned and operated by the U.S. Department of Defense, but is available for general use around the world. Many people use it for many different reasons. Here are just a few of the more common ones.
Military
GPS allows accurate targeting of various military weapons including cruise missiles and precision-guided munitions, as well as improved command and control of forces through improved locational awareness. The satellites also carry nuclear detonation detectors, which form a major portion of the United States Nuclear Detonation Detection System. Civilian GPS receivers are required to have limits on the velocities and altitudes at which they will report coordinates; this is to prevent them from being used to create improvised missiles.
Navigation
GPS is used by people around the world as a navigation aid in cars, airplanes, and ships. Personal Navigation Devices (PND) such as hand-held GPS are used by mountain climbers and hikers. Glider pilots use the logged signal to verify their arrival at turn points in competitions. Low cost GPS receivers are often combined with PDAs, cell phones, car computers, or vehicle tracking systems. Examples of GPS-based services are MapQuest Mobile and TomTom digital maps. The system can be used to automate harvesters, mine trucks, and other vehicles. GPS equipment for the visually impaired is available.
Mobile Satellite Communications
Satellite communications systems permit "remotes" to communicate with "hubs" via satellites. A typical system uses satellites in geosynchronous orbit: this requires a directional antenna (usually a "dish") that is pointed at the satellite. When the "remote" is portable, as on a ship or a train, the antenna must be pointed based on its current location. Essentially all modern antenna controllers incorporate a GPS receiver to provide this location information.
The remote uses its location for two distinct purposes: first, to point the antenna at the satellite, and second, to compute the distance to the satellite. The distance to the satellite is crucial when deciding when to transmit a TDMA burst.
In this application, there are two distinct types of satellites and two distinct antennas: the GPS satellies are MEO and the GPS antenna is typically a 2cm sq. "patch antenna." The communications satellites are GEO and the communications antenna is typically 1m or larger. To a first approximation, the GPS system is less than 1% of the total cost of the remote system.
Location-based services
GPS functionality can be used by emergency services and location-based services to locate mobile phones. Assisted GPS is a GPS technology often used by the mobile phone because it reduces the power requirements of the mobile phone and increases the accuracy of the location obtained.
Location-based games
GPS receivers come in a variety of formats, from devices integrated into cars, phones, and watches, to dedicated devices such those shown here from manufacturers Trimble, Garmin and Leica (respectively, left to right).The availability of hand-held GPS receivers for a cost of about $90.
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More information on gps systems
http://www.gpstechonline.com
Air Force Space Plane to Launch After Long, Twisted Past
A secretive, unmanned U.S. Air Force space plane is finally on the verge of launching on an unprecedented test flight 10 years after its conception by NASA.
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