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Most men of a certain age have heard of the PSA blood test. The PSA, or Prostate Specific Antigen, test detects levels of PSA in a patient's blood. Higher levels increase the probability of prostate cancer but are not diagnostic of cancer.
If the PSA test indicates a higher probability of prostate cancer, then usually a series of biopsies are taken of the prostate. If cancer is found, then some form of treatment is usually started. The treatments for localized or early prostate cancer include surgery, radiotherapy (both internal and external), and ultrasound (in some parts of the world).
THE CRITICAL QUESTION IN THE PSA PARADIGM
The critical question in the whole PSA screening paradigm is whether or not the screening saves lives. It is well known that there are significant side effects to treatment including erectile dysfunction, incontinence, rectal problems. and even death.
Just recently, The US Preventative Services Task Force issued it's latest recommendations concerning the PSA blood test.
The Task Force recommended that screening not be recommended for men over age 75 since there is no proof that treating a prostate cancer at that point will increase life expectancy and the side effects of treatment are significant. The Task Force also recommended that there is no conclusion about screening in men under 75.
The task force's recommendations are accessible on the website of the magazine, at annals.org.
The essence of the debate is that the significant side effects take place right away whereas the potential benefits of increased life expectancy mainly prove to be of benefit to patients with long life expectancies. Many prostate cancers are extremely slow growing and patients often die of another cause.
While further data is awaited to judge the benefit of PSA screening in men under age 75, it is fair to say that the decision is a personal one that should be discussed with every patient.
There are men over 75 who may be in great shape with longer life expectancies than 10 years who may decide that the PSA test is potentially of benefit to them. As opposed to the recommendations of the Task Force, The American Cancer Society Guidelines say screening should be offered to men over 50 with a life expectancy of at least 10 years with a full explanation of the pros and cons.
So, ultimately you should discuss PSA screening with your doctor and see whether it makes sense for you.
Dr. Glenn Sheiner is a medical doctor with diplomas in Emergency Medicine, Sports Medicine, and Family Medicine.
Dr. Sheiner is the author of the medical multimedia digital product called Cancer Research Online Made Easy which you can read for FREE online at CANCER RESEARCH ONLINE MADE EASY.
Dr. Sheiner created this product to help patients research cutting-edge medical information in hours not days. The FREE Ebook contains 5 videos illustrating exactly what to do.
To learn more about prostate cancer go to Prostate Cancer Information.
3 Day Creative Public Service Announcement (psa) Workshop by Open Space in Pune
Creative Public Service Announcement (PSA) Workshop
Open Space, which strengthens civil society by encouraging debate, discussion and citizens’ action on social justice issues, has been working over the last three years with media students, enabling them to engage with development issues using innovative communication media.
In February they organised a 3-day intensive Public Service Announcement (PSA) workshop conducted by two accomplished young filmmakers -- Shivraj Santhakumar, winner of MTV India’s Best Music Video Director award in 2004 and director of over 90 music videos and 40 television commercials over the past 10 years, and Aparna Wilder Santhakumar, who has also worked in journalism and in the development sector.
College students and working professionals participated in the workshop.
The workshop equipped the participants with a basic understanding of the making/production of PSAs and enable them to develop perspectives and approaches to effectively communicate their message through the medium.
Workshop Description
The workshop took place over three days and each day was divided into two interactive sections: lecture and discussion based on readings, films, and the previous day’s experience; and a group project.
Objective of the workshop was to make the participants, understand the production of a public service announcement; and
Connect lessons learned in the classroom with a group project to create a concept, script, budget, storyboard, and technical brief for a PSA on a relevant social topic.
Structure
Day 1: Pre-production
Purpose behind a PSA (the message, medium, and target audience)
Including the client (vision, budget, expectations)
Conceptualising the film (brainstorming and critical analysis)
Day 2: Production
Production (referencing, styling, scripting, casting, blocking)
Technical aspects of filmmaking (equipment, camera angles, shot sequence)
The magic of creating a mood through lighting
Day 3: Post-production
Editing the final film
Client approval
The group project was held to enable participants to experience the reality of PSA filmmaking by taking the topics they study during the workshop into their group projects. Groups will be presented with a theme, and will work amongst themselves to create a concept, detailed storyboard, budget, and technical brief. Groups will get feedback from the entire class and have an opportunity for client-filmmaker role-play. At the end of the workshop, participants will discuss ways to take these films forward.
WORKSHOP FACILITATORS:
Shivraj Santhakumar is a Mumbai based filmmaker. He won MTV India’s Best Music Video Director award in 2004 and has directed over 90 music videos and 40 television commercials over the past 10 years.
Aparna Wilder Santhakumar holds a Masters in Public Administration from Columbia University and Bachelors from the University of Pennsylvania, she has worked with several NGOs and also as a journalist. Together Shivraj and Aparna run two companies, global rickshaw and wildkumar inc.
global rickshaw designs, directs, and produces entertaining television commercials, short films, and music videos to encourage awareness about important social issues. wildkumar inc. makes television commercials and music videos for the benefit of artists, musicians, and superstars (www.wildkumar.com).
About the Author
Started as a free lance writer earlier for Maharashtra Herald Newspaper, then with the Pune-Mid-Day. Have also contributed for articles on websites
what's a good idea for a anti-racism psa.- one that get the really gets the message across..?
race is a sociological concept, not a biological one
...unfortunately 99.99% of people are too uneducated or too dumb to understand that
UWF's Judy Bense named PSA Sportsman of Year
University of West Florida President Judy Bense was honored with the Pensacola Sports Association Sportsman of the Year award on Tuesday night at the PSA Annual Awards Banquet.
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